Gag me with a .......

I was watching the news this morning, and an anti-smoking spot came on. NY state has been running really brutal anti-smoking ads lately that are really graphic, but so far I could handle them. The one this morning resulted in me gagging uncontrollably after turning the channel. I will not describe it to you, but if it got me gagging, it has to be bad. I think I could watch the whole series of Mucinex commercials and be fine compared to the effect this ad had on my gag reflex. I am annoyed since I will never smoke and had to be subjected to it.